The Cultural and Creative Business Administration program of the Universidad Industrial de Santander (UIS) invites the community to participate in the II Meeting of the Economy of Cultures, Creativity and Knowledge – CreActiva. This event will take place next Friday, November 29, from 2:00 to 8:00 p.m., in the main auditorium of the UIS Floridablanca campus.
This space is an initiative aimed at fostering dialogue on the crucial impact that cultural and creative industries have on our economy and society. This meeting open to the public seeks to explore the essential role of cultural activities in the economy and the preservation of knowledge, promoting an inclusive environment for all stakeholders.
The event’s program includes a pitchfest, where entrepreneurs and creatives will be able to present their projects; talks and conferences that will address relevant topics in the sector; as well as networking opportunities that will facilitate the connection between professionals and those passionate about culture and creativity. The day will culminate with a cultural showcase that will highlight the talent and creative diversity of the region, offering attendees an enriching and dynamic experience. CreActiva is presented as an ideal platform for the exchange of ideas and the generation of new opportunities in the cultural and creative fields, reaffirming the commitment of the UIS with the sustainable development of these industries in our society. The participation of the community is fundamental for the success of this event, which promises to be a meeting point for innovation and learning.
